Lately I've been reading a tremendous book entitled "Blue Ocean Strategy", which details how some of the world's most well-known companies have created "Blue Oceans" of uncontested market space by changing or altering their product or experience ever so slightly.Examples include Starbucks, which redefined the coffeehouse experience; Southwest Airlines, which created an incredibly profitable niche in "short hop" flights; and Cirque du Soleil, which blended elements of the traditional circus with performing arts to create an entirely new genre of entertainment now enjoyed by people all over the world.
How does this relate to real estate? I'm working on that part.
Last year, I was sending out a monthly e-newsletter, which got good reviews but had so much information it took a while to read through it all. However, I've got a pretty informative blog, and rather than serving up big doses of data at one time, I've decided to parcel it out in a more informal, conversational way. Hence, "Monday Morning Coffee" is born.
On selected Monday mornings, I'll "drip" these blog postings out to those in my social or professional sphere of influence who have expressed an interest in this type of communication. The goal is not just to provide valuable information, but to create a product that can be forwarded and shared easily.
What are your thoughts about "Blue Oceans"? Where do they exist in your business? Are you ready to leave the shallow pools of traditional thinking for the deep, blue, uncontested seas of imagination and innovation?
Your very livelihood may depend on it.
