Wednesday, July 23, 2014

AN EMOTIONAL MARKET

If you have been shopping for a home in 2014, chances are you’ve got it all wrong.  Shopping is such a 2011 concept.  Today, it’s more like cage fighting.

With inventory hovering around 8,000 homes (down from 18,000 three years ago), double digit appreciation in many areas of town, multiple offers on anything worth having and an overall absorption rate of less than 1.50 months, buying a home has lost its joyful luster.   It reminds me of the scenes you see on the news, with desperate shoppers fighting over the last can of soup in the grocery store hours before a hurricane hits town. 

One result of this inventory-starved market is that logic is out, and emotion is in.  If you’re a logical person (i.e., accountant, engineer, or anyone who has ever balanced their own checkbook), there is no guarantee of success here. 

Because in an emotional market, it’s not who has researched it the most… or who has analyzed it the most… or who has compared automated valuations on 12 different websites.  It is whoever WANTS it the most, and that’s a different deal altogether. 

Here in Denver, we have transitioned from a dead market (2009), to a fear-based market (2010), to a logical market (2011), to a healthy market (2012), to a hot market (2013), to an emotional market (2014).  Again, it’s tough to win with logic when emotion sets the bar.

There is only one thing that keeps me from getting panicky about the price appreciation and future prospects for our market, and that is the fact that virtually all buyers still have real down payments and excellent credit.  But the fact remains that most buyers today are pricing in a premium for projected future appreciation when making a present-day offer.  

The good news is that history shows that buyers with verifiable employment, real down payments and excellent credit are in it for the long haul.  Buyers with no money and no credit used to be called “subprime”.  Today, they are called “renters”.  And as long as the banks can resist their jittery urges to throw open the vaults to the masses as they did a decade ago, I think we're still okay going forward.

All to say, navigating this market has become infinitely more difficult for buyers, and the turbulence is affecting sellers as well.  The number of deals crashing and burning after going under contract is definitely on the rise, because emotional buyers also tend to be emotional at their inspections, and emotional about their appraisals, and emotional about the hard line many sellers are taking on repair requests and any other form of concession when there are a pile of other offers sitting on the table.   

And with the number of traditional “move up” sellers way down (due to higher rates and prices, and the fact that everyone who refi’d in 2012 and 2013 is eternally addicted to their new low payments), a much higher percentage of listings are coming from investors cashing out by dumping bargains they picked up during the downturn and estate sales, which often have years of deferred maintenance. 

Success in this market begins with a decision… am I in, or am I out?

If you are in, then suck it up and realize that this is going to be work.  It may take time.  It will involve frustration.  The deals are not what they were a year ago, and look nothing like what they were five years ago.  But if you can keep your eye on the prize and be decisive when the moment arrives, you’ll survive, and a year from now, chances are you’ll be glad you took action when you did. 

If you aren’t sure if you want to be in, then you are out. 

If you don’t know if you are in or out, you are out.

And if you are out, you will probably be out for a long, long time.  Because homes don't appear to be getting any cheaper and rates aren’t going any lower.