Monday, November 10, 2008

NINJA SELLING

Just completed my CRS coursework requirements for 2008, and like so much of what we learn in the CRS program, the concept of Ninja Selling is worth talking about.

The Ninja Selling philosophy originated with The Group, Inc., a Fort Collins-based real estate company that has been studied nationally for years because based of the incredible productivity of its agents.

The Ninja Selling philosophy is based on efficiency, service and focus.

What this means in real life is that -

While the industry says…

the customer is a unit…
the market is based on competition…
agents should focus on personal promotion…
it’s better to get more…
the goal is fame and fortune…

The Ninja says…

the customer is to be served…
the market is based on cooperation…
agents should focus on personal service…
it’s better to become more…
the goal is happiness, satisfied clients and an endless stream of quality referrals...

I have long said that philosophy is 50% (or more) of all education. The Ninja Philosophy fits beautifully with my referral-based business model and it speaks to what I want my business to look like.

My business has always been about relationships first, and transactions second. Forming and building strong, long-term relationships is the only model that guarantees long-term success in any business. Ninja Selling is a proven long-term approach to quality relationships, quality transactions and a quality life.