A few weeks ago, I posted a review on this site of Gary Vaynerchuk’s new book, “The Thank You Economy”.
In the book, Vaynerchuk makes the argument that the Internet is creating an age of transparency which will create more turbulence, change and opportunity than we’ve ever seen before.
If your product is good and your service is sincere, social media will be the fuel that propels your business to greatness.
If your product is stale and you don’t care about the end user, social media will be the demise of your organization.
For Vaynerchuk, there is no middle ground. You either go all in with customer service, listening to your audience and doing whatever it takes to bond with them in a real way… or you ignore them, oblivious to the consequences of neglect in the age of social media.
Watch the video link I have embedded in this post. Just go ahead and launch it, and let it run in the background while you work on other things. Listen to what Gary says about the radical changes taking place in the way consumers shop for products and services, and tell me if his arguments don’t make perfect sense.
