Meet Tony Eitzel. Tony is a professional photographer based in Denver. He has worked with John Fielder (the "dean" of Colorado nature photographers) and actually rents space in a Fielder gallery in the Santa Fe Arts District.
We first met Tony a few weeks ago on a Friday afternoon art walk through the Arts District downtown. We have been looking for a particular piece of artwork to go over our living room sofa for some time, and we have said "no" this summer to more pieces than I care to remember.
Then we met Tony. While art will always be subjective and "in the eye of the beholder", we were drawn to the depth and character of Tony's pieces, whether cityscapes downtown or soaring mountain peaks.
We engaged Tony in a conversation about one particular piece - a grove of aspens near Independence Pass - and Tony stopped what he was doing, told us the complete backstory of how and when he found this particular grove, and asked us what we thought of it.
We liked it, we liked it a lot. But the frame was wrong and the matting behind the picture wasn't quite perfect. We were looking for blacks and greens, and the matting was sand and the frame was white."No problem," said Tony. "I'll make it however you want it to be."
With that, we agreed to the sale and Tony asked for a few days to reframe the photograph.
A few days later, Tony called us again.
A few days later, Tony called us again.
"Do you mind if I bring the picture out to your house, so I can center and mount it myself?" he asked.
It was clear that Tony took as much pride in how the picture would hang in our living room as he did in taking the picture itself.
This morning, Tony came by with his ladder, his tape and his level. Thirty minutes later, his gorgeous photograph was ours. Perfectly framed, perfectly spaced, perfectly level.
Why do I bring this up in a real estate blog? Because Tony Eitzel gets it.
Here is someone who loves his craft and wants total satisfaction for his clients. Tony is not going to have to ask for referrals, he's going to attract them by the way he runs his business.
When you deliver value in excess of cost, you create fans. Tony Eitzel knows what it takes to succeed in "The Thank You Economy".
