Market share statistics for the 4th quarter of 2007 have been released...and as usual, the RE/MAX brand is dominant.With 29% market share in the entire Denver Metrolist area, RE/MAX has nearly 2.5 times the market share of any other company.
It's not just overall transaction volume that drives the numbers, either. It's the productivity of individual agents that powers the brand.
Look at the following categoies:
AVERAGE TRANSACTION VOLUME PER AGENT
1. RE/MAX - $3.6 million per agent
2. Coldwell Banker - $2.3 million per agent
3. Metro Brokers - $2.2 million per agent
NUMBER OF TRANSACTIONS PER AGENT
1. RE/MAX - 13.3 transactions per year
2. Metro Brokers - 8.9 transactions per year
1. RE/MAX - 13.3 transactions per year
2. Metro Brokers - 8.9 transactions per year
3. Century 21 - 8.4 transactions per year
AVERAGE DAYS ON MARKET (SOLD Listings)
1. RE/MAX (85 days)
2. Keller Williams (88 days)
3. Metro Brokers (91 days)
If you were limited to one piece of information in choosing an agent, the best choice you could make would be to simply go with a RE/MAX agent, based on these numbers. RE/MAX agents outproduce their competitors by 30% in terms of transactions, and by over 50% in terms of dollar volume. That is a dominant brand!
