Earlier this
week, I traveled to Dallas for the 2016 RE/MAX Ultimate Teams Event.
This two-day
program attracted nearly 600 team leaders or aspiring team leaders from RE/MAX
offices in the US and Canada. The
demographics of the group were extremely impressive, as attendees averaged 17
years in the business and average 2016 income of over $280,000.
In short,
these were the best and most successful agents in the RE/MAX system.
RE/MAX has
been slow to support teams, quite candidly, because the formation of teams
usurps power and revenue from the RE/MAX corporate model, which has long been
focused on attracting successful, experienced, and entrepreneurial top-producing single agents.
Consolidating
the production of multiple agents under the banner of a single team leader
threatens a business model that is largely dependent on individual agents each paying
monthly fees to be a part of the brand.
But to their credit, RE/MAX International has finally recognized that
team-building is not only here to stay, but long-term it’s going to be the only
sustainable model in real estate.
With
technology creating a 24/7 marketplace, it’s increasingly difficult for single
agents to keep up with the demands of a 24/7 real estate business cycle. The best long-term answer is to create a structure that supports constant availability and provides exceptional service at all times.
Much of the two-day
event was like drinking from a firehose.
Power panels featuring top-producing team leaders, financial experts
preaching the importance of strict budgetary discipline and an intensive three-hour seminar on Tuesday with Brian Buffini, whose referral-driven real estate sales model has been at the center of my success and whose globally-renowned coaching organization works with many of the top agents in the world.
“You don’t
form a team for leverage,” Buffini told the crowd.
“It’s not so you can have more time at home, or even so you can work
fewer hours. The only acceptable reason
to form a team is when you consistently have a surplus of leads that you yourself cannot handle.”
The most
important hire is the first, because your personal assistant will either
provide the structure and support to grow or keep the entire enterprise from getting off the ground.
“Hire a fit,
not a friend”, Buffini said.
The three hiring filters for that personal admin (in order) are character, competence and
chemistry.
“You need
all three for a successful hire", Buffini continued, “but in the end, character
wins out. Competence can
be learned, but character is innate, and without it nothing else matters.”
Buffini also emphasized that building a
successful team requires leadership, not management.
“Management
is telling people what to do, “Buffini said. “Leadership is doing the right thing,
regardless of circumstance. Leaders must lead, or they will eventually lose their teams.”
The goal of
any successful team leader should be to help each team member reach his or her
goals. If those goals don’t align with
the success of the team, then the hire was a mistake from the beginning.
Most highly
successful agents and team leaders are control freaks, and I certainly can relate
to that. But Buffini
said that unless control freaks learn to grow and delegate, they rarely build successful
teams.
“You've got to be broken of your controlling ways," Buffini explained. "The cure to
being a control freak is constant feedback. You must have the humility to seek out
feedback, internalize what you hear, and proactively empower those on your
team. Even if that means allowing them
to make mistakes so they can grow.”
Buffini cautioned that for 90% of
team leaders, there is no annual four week beach vacation. There is no endless flow of passive
income. Being a team leader is about
creating opportunity for others to succeed and building an enduring, trusted brand. Only after years and years of hard work can a
successful team leader look at easing out of the sales equation and handing the
reigns off to a team of subordinates.
Ultimately, being a team leader means that the buck stops with you, always.
Ultimately, being a team leader means that the buck stops with you, always.